We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them.

When you conduct a customer satisfaction survey, what you ask the customers is important. How, when, and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.

An effective customer satisfaction survey program should focus on measuring customer perceptions of how well the company delivers on the critical success factors and dimensions of the business. These usually include factors like service promptness, staff responsiveness, and understanding of the customer's problem.

Associated Employers can take the mystery and confusion out of the process for its members. We provide a full range of on-line and manual customer satisfaction survey tools. We have the ability to utilize existing questionnaires, or provide you with tools that are customized to measure specific customer perceptions and needs.

Once the analysis is complete, Associated Employers can assist the member in understanding the input provided by its customers, as well as the options the employer has in addressing specific items of concern that may require correction. Associated Employers is available to develop and implement corrective action plans.